THE WEDDING PLANNING PROFESSION
Unit 1: Introduction
Unit 2: The market for this profession
• The economic situation
• The average budget
• Competitors
Unit 3: The wedding planner's role
Unit 4: Qualities and skills
• Required qualities
• How can I get training in this field?
Unit 5: Wedding planner's fees
• Watch out for scams
• How to set your fees
• Time is money
• Keeping to the rules
Unit 6: Business trends
• Becoming a wedding designer
• Becoming a floral designer
CREATE YOUR OWN WEDDING PLANNER AGENCY
Unit 1: Market research
• I know my market, so I can make decisions
• The market trends
• Define sales assumptions
• Define your strategy
• The marketing mix
Unit 2: Your agency's identity
• Choosing a brand name
• Graphic charter and logo
PLANNING A WEDDING FROM A TO Z
Unit 1: Pre-wedding planning
• The appointment
• Budgeting
• Design the wedding (moodboard, room decor, flowers, invitations, menus, music...)
• Retro-planning
Unit 2: The big day
• The wedding list
• Coordinating
• The wedding planner's checklist
Unit 3: After the wedding
Unit 4 - Case studies
• The briefing meeting
• The moodboard (the trends panel)
• Choice of service providers
• The D-Day
Resources:VideosProgress dashboardPlatform for expert correctionPersonalized appointments with an expert on requestA coach for personalized follow-upEvaluation methods:Exercises & continuous assessment
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