Visual merchandising techniques

In this training course, you'll learn how to take charge of merchandising projects, from project design and management through product implementation at the point of sale. Rémi will show you how to make your customers dream and want to buy. You will study all merchandising techniques and strategies to optimize the encounter between products and customers in a sales outlet.

What will I learn?
  • What is merchandising?
  • Different store types
  • Standard store features
  • The essentials of my profession
  • The visual identity
  • The strategy-organization plan
  • The seduction plan
  • The management plan

Description
Unit 1: What is merchandising?

Unit 2: Merchandising strategy

Unit 3: Zoning

Unit 4: Management plan

Unit 5: Styling + Cleaning

Unit 6: Mannequin workshop, bending, sizing

Resources:
  • Videos
  • Progress dashboard
  • Platform for expert correction
  • Personalized appointments with an expert on request
  • A coach for personalized follow-up

  • Evaluation methods:
  • Exercises & continuous assessment
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    Tester gratuitement